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Markets are watching closely as the U.S. revisits tariff strategies. Your clients are too.

The constant drumbeat of news around tariffs will inevitably prompt client questions about how their retirement plans may be affected. For IFAs, this presents a timely opportunity to provide clarity and reassurance. By reinforcing risk-managed strategies and guaranteed income, you can help clients stay focused on long-term financial security.

Ongoing policy shifts and economic responses may influence interest rates. While rate hikes seem unlikely, further declines could limit the crediting potential of rate-sensitive products. At the same time, those conditions often drive demand for financial tools that emphasize safety, predictability, and downside protection. Fixed Index Annuities and Indexed Universal Life remain well-positioned in that environment—especially for clients seeking stable accumulation or income with limited exposure to volatility.

These insurance-based products, with their proven historical performance across diverse market cycles, can serve as the financial anchors that clients need. By securing baseline income and supporting legacy goals, they complement more aggressive, growth-oriented investments. 

Of course, control over product pricing and crediting rates ultimately rests with carriers. If current uncertainty affects global growth or inflation—and interest rates shift in response—carriers may revisit caps, participation rates, or guaranteed income features. For now, it’s a matter of staying flexible and keeping a close eye on developments. What IFAs can do is stay proactive with clients: reviewing allocations, setting expectations, and staying ready to respond as new opportunities or product updates emerge.

Periods of uncertainty often open the door to meaningful planning. Clients approaching retirement (ages 55–70) may begin reevaluating risk. Business owners affected by supply chain disruption may seek more personal financial control. And federal employees—often focused on steady income and conservative growth—may find increased value in options that supplement their benefits.

The right approach depends on your client base. Whether it’s a “Safe Income Strategy Session,” a check-in on inflation exposure, or an education event focused on guaranteed retirement income, now is a great time to engage. These market shifts don’t just pose risks—they create real opportunities for IFAs to lead with clarity and structure.

With current product terms still favorable, now may be a smart time for clients to lock in competitive rates and guarantees. Whether it’s securing income riders, crediting strategies, or legacy benefits, acting sooner can help preserve options that may not be as generous in future offerings.

While the headlines may feel disruptive, underlying economic indicators remain solid—employment, consumer demand, and corporate earnings have held up well. That stability shouldn’t be overlooked, even as policy decisions introduce new variables. For IFAs, the goal is not to chase short-term noise but to help clients stay on track with strategies designed for long-term goals. This is a moment to stay alert,and to make the most of planning conversations that help clients feel steady, informed, and supported. Continue monitoring developments, course correct where logical, reinforce the confidence that comes from a clear plan.

As many leaders have suggested in the past: stay the course.