{"id":71,"date":"2023-02-04T14:06:00","date_gmt":"2023-02-04T21:06:00","guid":{"rendered":"https:\/\/unkefer.net\/news\/?p=71"},"modified":"2023-10-23T14:08:28","modified_gmt":"2023-10-23T21:08:28","slug":"introduce-video-to-your-marketing-in-2023","status":"publish","type":"post","link":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/2023\/02\/04\/introduce-video-to-your-marketing-in-2023\/","title":{"rendered":"Introduce Video to Your Marketing in 2023"},"content":{"rendered":"\n<p>Video content has become a vital channel for advisors. Quite simply, people love video. It is easy to consume and more entertaining than a white paper or a Powerpoint. Facebook, TikTok, Instagram, YouTube etc., offer the opportunity of free exposure and increasing your reach.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can make your video in your kitchen or car.&nbsp; While video on your website should be professional, the immediacy and short lifecycle of social video content makes it fine to make your video with your smartphone.&nbsp; You don\u2019t need to be Spielberg!&nbsp;&nbsp;<\/li>\n\n\n\n<li>Personalize!&nbsp; Talk about what you do, what you specialize in, and where you work. You don\u2019t need to be a comedian, but adopting a light and uncontroversial tone is best.<\/li>\n\n\n\n<li>Do not be put off of the frivolousness of TIkTok and Instagram.&nbsp; Annuities and life insurance are not inherently thrilling, but your video can help you present products as solutions that are relatable and helpful.<\/li>\n\n\n\n<li>Keep it short! Brevity is key here. Keep your message simple and start with a compelling headline that creates interest. Always end with a call-to-action encouraging the viewer to get in touch.<\/li>\n\n\n\n<li>Start where you are comfortable.&nbsp; If you are already using Facebook, for example, try posting your first video there.<\/li>\n\n\n\n<li>Contact details.&nbsp; Remember to add a link to your bio and details otherwise there is no way for people to find you.<\/li>\n<\/ul>\n\n\n\n<p>Let us know how you do!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video content has become a vital channel for advisors. Quite simply, people love video. It is easy to consume and more entertaining than a white paper or a Powerpoint. Facebook, TikTok, Instagram, YouTube etc., offer the opportunity of free exposure and increasing your reach. Let us know how you do!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[6,18],"tags":[4,12],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-marketing","category-producers-protip","tag-marketing","tag-producers-protip"],"_links":{"self":[{"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":1,"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/posts\/71\/revisions\/72"}],"wp:attachment":[{"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southwestannuitiesmarketing.com\/news\/index.php\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}