In February 2025, three industry leaders—Unkefer & Associates, DFS Marketing, and AmeriLife Insurance Marketing—joined forces to form Southwest Annuities Marketing (SAM), a powerhouse in insurance distribution and financial professional marketing. With 96 years of combined expertise, SAM stands as a trusted ally, dedicated to empowering financial professionals like you.
Since 1994, Unkefer & Associates has helped transform hundreds of practices in the annuity and life insurance space, enabling producers to expand their reach, build their brand, and achieve greater success.
Since 2011, DFS Marketing has specialized in helping agents grow revenue, streamline operations, and reach their goals with tailored services designed to support every stage of their journey.
Founded in 1971, AmeriLife Insurance Marketing was a pioneer in insurance and retirement solutions, offering innovative products and comprehensive support to empower agents, agencies, and partners to thrive.
Together as SAM, we’re transforming how financial professionals serve their clients. From building your brand to optimizing operations and delivering solutions, we’re here to help you shine as a knowledgeable professional in your field.
Welcome to the next chapter of your success. Welcome to SAM.
